Since before the height of the pandemic, cheese sales have been strong, and a bright spot in the dairy category. Yet to remain strong, we must evolve with the changing consumers' wants and needs. This session defined the emerging consumer with current and future purchase power, explored consumer trends influencing food choices, and identified opportunities for driving cheese sales.

Speakers:

• Michael DeAngelis, Vice President, Integrated Marketing Communications, New England Dairy
• Jennifer Damouras-Dixon, Senior Manager, Marketing, New England Dairy

The recording below is available free for ACS members - make sure you are logged in to your account to view. If you are not a member, you can purchase the recording for $25 here.